How to Build Your Substack Audience from the Ground Up
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Chapter 1: Starting from Scratch
If you're beginning your journey on Substack, you might feel overwhelmed, especially if you're starting with no existing audience. I created my Substack after finding alternative solutions to previous newsletter services. Although I had a subscriber base from my earlier endeavors, many newcomers are left wondering how to kickstart their growth. Here are nine actionable steps to help you attract subscribers effectively.
Section 1.1: Create Engaging Content
Begin by composing at least ten blog posts for your audience. Your homepage is often the first thing potential subscribers will view, so it's crucial to make a lasting impression. Showcase your best work there! The articles you choose to highlight will serve as a preview of the valuable content they can expect if they subscribe. Don't settle for just one post—offer a variety that showcases your expertise.
Section 1.2: Optimize for Search Engines
In my experience, search engines like Google can be a source of new subscribers. The more articles you publish with well-researched keywords, the higher your chances of attracting readers. Craft your content with SEO in mind to maximize your visibility.
Subsection 1.2.1: Offer Value with a Free eBook
Consider giving away a free e-book as an incentive for new subscribers. This doesn’t need to be lengthy but should align with your niche and demonstrate the benefits of subscribing to your newsletter.
Section 1.3: Collaborate with Other Writers
Engaging with other Substack writers can be beneficial. You might guest post on their newsletters, which can introduce your work to a broader audience. Utilize Substack’s recommendation features to promote other newsletters, as these can lead to reciprocal promotions and new subscribers.
Chapter 2: Leveraging Social Media and Your Network
Promote your Substack on your existing social media channels, even if you’re starting at zero. Leverage any following you have on platforms like Facebook, Instagram, or Pinterest. If you have a YouTube channel, mention your newsletter there as well.
From 0 to 1,000 Subscribers: How I Grew My Substack Audience - This video explores strategies for acquiring subscribers and creating engaging content.
Section 2.1: Craft an Attractive About Page
Your "About" page is essential in presenting your newsletter to potential subscribers. Make it inviting by clearly describing your niche and the purpose of your publication. Include a brief personal profile to help readers connect with you. Don't forget to add a subscription button for easy access.
Section 2.2: Utilize Writing Platforms
If you write on platforms like Medium, mention your Substack there to attract more subscribers. Similarly, invite readers from your other blogs to check out your new newsletter.
Subsection 2.2.1: Connect with Others on Substack
Interact with other users by following and subscribing to their newsletters. Following allows you to see their posts in your feed, while subscribing ensures you receive updates via email.
Chapter 3: Harnessing the Power of Substack
Finally, make use of Substack Notes to enhance your visibility. These notes can supplement your articles and keep your audience engaged.
NEW Way to Grow Your Substack FAST - This video presents innovative strategies to rapidly increase your subscriber base.
In conclusion, starting on Substack doesn’t have to be daunting. You likely have more connections than you realize; it’s about reigniting those relationships and promoting your work effectively. Use all the tools at your disposal, devise a solid strategy, and take action daily. The key is to begin today!