Chapter 1: Embracing a New Mindset

Lately, I've been diving into the concept of mindset, particularly in the realm of entrepreneurship. My presence on Medium stems from a couple of significant shifts in how I view writing.

Shift 1: The Importance of Writing

The first revelation is that strong writing is more crucial than ever in the business world. Writing serves as the foundation for many essential components, including:

• Pitch decks
• Landing pages and websites
• Email funnels
• Social media content and video scripts
• Sales copy and advertisements
• White papers
• Grant proposals
• Internal communications
• Quarterly, annual, and ESG reports

This realization has finally resonated with me: in today's digital age, search engines and social media platforms amplify writing's reach, enhancing its persuasive power. This is incredibly exciting.

Having a background in journalism and blogging, I transitioned into videography. Now, I'm returning to writing as a side venture, encouraged by the vast opportunities available. There’s an immense amount to learn about influencing audiences through writing, and various ways to apply that knowledge to assist companies, brands, and fellow creators.

Earning Potential

As I reconsidered my writing journey, I pondered the potential earnings. Traditionally, writing is viewed through the lens of job-based compensation. For instance, a scriptwriter might craft a video script for a business, earning a fee based on the hours invested in research and writing. It's a straightforward model, and I’ve recently earned some income through platforms like Upwork.

Shift 2: Creating Opportunities

The second mindset shift I experienced relates more to entrepreneurship and the art of building a business. In my quest to start a side hustle, I immersed myself in literature about successful entrepreneurs. A recurring theme emerged: the belief that we must actively shape our future. Rather than waiting for opportunities to arise, we should create them.

This proactive approach is not only inspiring for a side hustle but also serves as motivation in my writing endeavors. I encourage all writers, brands, and businesses to adopt this perspective.

Infinite Possibilities

Here’s the crux of it: don’t just write to earn money; write to create it. Focus on developing your business and generating opportunities that can lead to income. This shift in mindset is transformative.

Seeing writing as a means of earning can turn it into a tedious task, making you question when you can take a break. Conversely, viewing writing as a tool for creating opportunities fills you with inspiration and a sense of purpose.

Treating writing merely as a job suggests a limited scope, as if there are only so many gigs available. However, recognizing writing as a means to generate income opens up endless possibilities, fueled by creativity and innovative ideas.

Chapter 2: Putting Theory into Practice

Here’s a fact: the more you write on platforms like Medium, the greater your potential for generating income. While it may not seem like creating money out of thin air, you are indeed generating income by taking initiative and producing content.

Another truth: brands enhance their income potential through persuasive writing on social media. And let’s not forget about authors who have achieved wealth by selling millions of books.

Engaging in client work is valuable and rewarding; it offers a wealth of learning opportunities and contributes to financial stability. However, it’s essential to view all writing projects—whether for clients or personal endeavors—as essential components of the business and income you are building.