# Essential Insights from Dr. Candace Steele Flippin for Aspiring Authors
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Chapter 1: The Importance of a Launch Strategy
In the world of writing, many individuals concentrate solely on crafting their manuscripts, often neglecting the crucial steps that follow the completion of their book. It’s vital to recognize that launching a book involves a separate and strategic process that can significantly influence the success of your work.
Some authors possess a remarkable ability to connect with audiences through their prose, impacting countless lives with their words. But what qualities are essential for achieving success as a writer? In this insightful interview series titled "5 Things You Need To Be A Successful Author or Writer," we engage with accomplished authors who share valuable lessons drawn from their journeys.
I had the honor of speaking with Dr. Candace Steele Flippin, who has been recognized as one of the most influential Black executives in corporate America by Savoy Magazine. She is a global communications expert, a scholar in multigenerational workplaces, a TEDx speaker, and a bestselling author. Dr. Flippin has recently launched her third book, Get Your Career in SHAPE: A Five-Step Guide to Achieve the Success You Need, Want, and Deserve.
Since 2016, she has served as an executive research fellow at the Weatherhead School of Management at Case Western Reserve University, where her research emphasizes enhancing leadership development among women, Generation X, Generation Z, and millennials in the workplace.
Thank you for joining us for this interview series! To kick things off, could you share a bit about your background and how you embarked on your journey?
After spending over 15 years in communications leadership, I pursued a doctorate in management. I observed the emergence of negative narratives surrounding generational differences in the workplace, alongside the prediction that millennials would dominate the workforce by 2030. This situation presented an opportunity for women to advance as organizations sought to fill professional and leadership roles. I aimed to contribute positively to the evolving workplace.
Following my doctorate, I was eager to enact change. However, a mentor in women's leadership development dismissed my aspirations, claiming my research was futile. Her assertion was that "women lack self-efficacy," leading them to believe their efforts wouldn't yield results, thus discouraging them from trying.
Her words struck me profoundly, fueling my commitment to assist other women in redefining and reclaiming their self-efficacy. I refused to accept her perspective as a given; I aimed to influence the future of work constructively.
Section 1.1: Lessons from a Renowned Sports Announcer
Can you recount an intriguing story from your career journey?
Early on, I had the privilege of asking a famous sports announcer about his path to success. He shared wisdom that has guided me throughout my career: be willing to tackle tasks that others shy away from. He built his career by saying "yes" when others opted out, gradually expanding his expertise and honing his skills. More broadly, he cultivated resilience, confidence, and self-efficacy.
I’ve found this approach transformative in my own career. It’s essential to perceive opportunities where others see barriers. As an agent of change, I’ve developed strengths in areas that many prefer to avoid.
Reflecting on my career, I initially imagined a straightforward path. However, the diverse opportunities I embraced — spanning healthcare, biotech, financial services, and industrial technology — enriched my professional journey. This includes traveling to over 30 countries and ultimately writing my new book.
Subsection 1.1.1: Overcoming Writing Challenges
What has been the most significant hurdle you faced as a writer, and how did you navigate it?
I always start with a detailed outline to steer my writing process, which is incredibly helpful. Nonetheless, as a busy executive, carving out time to write my books is challenging.
I adjusted my mindset to write whenever and wherever I could. Typically, I write in the evenings and on weekends, seizing every opportunity — whether I’m at the doctor’s office or waiting for a flight. I also utilize dictation apps for moments when I can’t physically write but want to capture my thoughts.
Section 1.2: Learning from Early Mistakes
Can you share a humorous mistake from your early writing days and the lesson it taught you?
A memorable incident occurred early in my academic career when I became overly enamored with my writing and forgot about my audience. I was fortunate enough to share my first draft with a respected author I admired. Proud of my well-researched manuscript, I was taken aback when she informed me it missed the target. She remarked that it read like an academic paper rather than an engaging narrative.
As a scholar, I was trained to write in a specific format, but my research was intended for practical application. I learned to put my ego aside and focus on writing for my audience, a lesson that has shaped my subsequent works.
Chapter 2: Key Traits for Writing Success
What are your thoughts on whether you were a "natural born writer" or if you developed that skill over time?
I’ve always enjoyed storytelling, yet I honed my approach as I progressed. For example, I initially hesitated to include my own experiences in my narratives. It took time to realize that sharing my life stories could resonate with many readers. One reader recently told me that my narratives and examples were the most helpful parts of my books, emphasizing that my transparency makes my advice relatable and actionable.
What exciting projects are you currently pursuing?
My mission is to empower millions of women to achieve the success they deserve. At present, I am focused on leveraging my unique background as a researcher and executive to provide practical insights into the future of work. My latest book, Get Your Career in SHAPE, serves as a comprehensive guide for women seeking to enhance their self-efficacy and elevate their careers. This work, launched in March, includes an assessment to help readers track their progress and apply the material in real-life scenarios.
What are the "5 Things You Need To Be A Successful Author or Writer"?
- Commitment to Your Idea: Early in my writing journey, a mentor dismissed my concept as a waste of time. I had to trust my research and instincts, which ultimately led to my book becoming a bestseller on Amazon. You will encounter skeptics, so trust your vision.
- Build a Support Network: Writing and launching a book is no small task. I rely on a supportive team throughout this process. Knowing I’m surrounded by capable individuals who share my vision is incredibly reassuring.
- Have a Launch Plan: Many writers focus solely on the writing process and neglect the launch. It’s crucial to have a well-thought-out strategy to ensure your book reaches its audience effectively.
- Take Breaks When Necessary: My current book was delayed due to new research opportunities presented by the COVID-19 pandemic. I learned to be adaptable and embrace these changes rather than forcing progress.
- Practice Self-Compassion: Writing a book is a significant endeavor. It's essential to be kind to yourself, especially during challenging moments. Remember, no one ever claimed the writing process would be easy!
What writing habit has been most instrumental in your development as an author?
I approach writing as if I’m conversing with a friend. Readers often tell me my books feel personal and relatable. One reader expressed that my writing seemed tailored for her as she navigated a potential career shift. By treating my writing like a conversation, I make my advice accessible and engaging.
Which literature inspires you and why?
I find great value in reading history, as it teaches valuable lessons about overcoming challenges and solving problems.
If you could initiate a movement to bring about positive change, what would it entail?
Recently, I’ve been advocating for a concept I call a "bliss day," where individuals dedicate a day to their happiness. My research indicates that women often prioritize the needs of others above their own, so this movement aims to encourage self-care and personal fulfillment.
To follow my work online, please visit my website at www.candacesteeleflippin.com, and connect with me on LinkedIn, Twitter, and Instagram.
Dr. Candace Steele Flippin is a communications executive, workplace scholar, and bestselling author. For more information about her work, visit her LinkedIn profile.
Thank you for this inspiring dialogue!